Google AdWords Tips

Here are some tips that you should read if you plan to use Google AdWords for advertising. Google is one of the most powerful websites on the Internet and Google AdWords has brought in an astonishing billion for Google in 2007 alone. Still, with that immensity, not all advertisers have profited with Google AdWords.

In order to make sure that you succeed with Google AdWords, it is not necessary to place your bid on the top keywords, which are usually the most expensive ones. All you need is some market research so that you will be able to identify the right niche keywords to match your website. Here, you might find a couple of AdWords tips useful.

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Always Include Your Keywords

Keywords are important, so make sure that it’s there in your ads. The keyword is there to grab the attention of a prospect – and if a person doesn’t see what he’s looking for in your ad, he might just skip it and look at others. You must also make the ads appealing and compelling. I know that fitting in all the information is such a short space can be quite difficult, but it can be done with some time and practice. It’s a waste of time, effort and opportunity, if you don’t include the keywords in your ads.

Bidding From High To Low

Here’s a trivia: Google ranks your ads through two categories, your bidding price and the number of clicks or Click-Through-Rate (CTR). The CTR is the number of clicks your ad gets when it was shown. Having a new account, you will have a lower quality score, which is normal. One way is to bid higher to get your ad shown. Bidding higher gives you initial exposure your ads need. This gets you better CTRs, and then you can slowly lower your bidding price. You have to work within your budget and try to keep your ads within the first page without busting it.

Tips on Bidding Strategy: Low To High

This is another bidding strategy, complete opposite of the previous bidding strategy. This is very useful for keywords that aren’t so competitive or popular. If your budget is limited, you can also use this method. You begin with lower bidding price and slowly work your way up until your ads appear on the first page. Of course, you must still try to get the lowest price possible, while still keeping your ad on the first page.

Use Negative Keywords

Negative keywords are used in order to prevent your ads from showing up in searches that are unrelated. As an online advertiser, you have a specific target audience and you want your ads to appear in front of them. If you don’t use the negative keywords function, your ad could appear on the wrong place and wrong people. For instant, when you are selling a dog collar and you are using “collar” as your keyword. Your ad will appear each time a person types in “collar”, but there are many topics surrounding the word “collar” and the person may not be necessarily looking for dog collar. He may own a cat and looking for a cat collar. What you can do is to use the negative keywords function and add “cat” into it, so that your ad don’t show. It’s better to use the negative keyword especially you want to reduce unwanted ad exposure. This helps increase your CTR and most of your visitors are more likely to buy from your site.

Test Ads

Testing ads is very important,but you don’t have to do much because Google AdWords can test your ads for you. Simply put 2 different ads into an AdGroup and Google will display them alternately. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. If you have numerous ads, you can repeat this process until you find the perfect ad for your campaign.

Being the biggest search engine in the entire world, Google has millions of ads placed everyday. If you want to make sure that your Google AdWords campaign is successful, all you need to do is to know what is important. Use the strategies here and you’re ready to go.

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