Get Higher Rankings With These SEO Tips

When you ask the Average Joe, SEO is a complete mystery. As a Houston SEO it’s my belief that a lot of this is because of all the B.S. spouted out by scores of people calling their self SEO experts. Some do this because they do not have a clue about SEO while many others do it because their Clients would stop paying them if they knew how easy it was to rank a web site. SEO isn’t rocket science my good friend. It’s nothing more than systematically building and optimizing a website the same way over and over to achieve high rankings.

You want to get off to a good start. To begin with, the person in charge of obtaining the domain should make certain keywords are part of the domain name if it’s possible. When all things are equal, a site with keywords in the address will outrank a website without the keywords in the web address.

Next, the you keywords should be included in the Website name. By doing this, you’re helping the search engines come to a conclusion as to what your Website is about.

Your keywords should also be used as the Title of each page also, or at least, you should use some keywords in the title of the page or article. This too helps the search engines determine what the subject of the page is, what it’s about and how relevant it is to the search term being searched for. Also, the Website or Blog should be designed so that the Page Title is in the H1 tag. Search engines rely a great deal on the H1 to tell them what the page is about and how relevant it is. If you’re using a Houston web design company, make certain they know how to do this one little thing.

If you have that done, it is important that your keywords show up a few times in the content of the page. For best results, you should place the main keyword of the page somewhere in the first paragraph and several more times througout the article depending on the length. It’s also important to put it near the end of the page or article. A few more times between the first and last paragraph is also a good idea, in summary, just make sure you use them at the first of the article and again at the end.

Finally, the most important aspect of Website Search Engine Optimization actually takes place off your Website. In my opinion, the most important thing in ranking a Website is backlinks going back to your Website. And it’s not enough to just get backlinks, these backlinks need to have your keywords as the Anchor text of the links back to your site.

How important are backward links? I have ranked quite a few Websites that didn’t have the keywords in the URL, plus I can rank one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without targeted backward links going to your web page, {it is impossible} to rank a site in Google for any terms that are the least bit competitive.

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