Jun

Avoiding Deadly Linking Gaffs That Kill Business

Ask any marketer with experience about relevant backlinks, and they’ll tell you how vital they are for SEO. So they work hard to find and acquire all the relevant backlinks they can to maximize their search engine traffic. Still, some marketers experience bad results in their backlinking due to commonly seen mistakes.

Every business owner makes errors in judgements, and some of them will involve high costs. And that’s precisely why it’s a great practice to always learn from those who’ve been there before. In this article we will be discussing linking mistakes that can be easily avoided once you know what they are.

A mistake that goes unnoticed by many webmasters is getting backlinks from pages that can’t be crawled by the search engine spiders. You can have a link in which everything looks completely optimum. You have great anchor text, it’s a ‘follow’ link, the page has great PR – everything. But if it’s never spidered or crawled it is invisible and does not exist. Does this confuse you? This is a usual problem with link exchanges, when you add the link to the other site but they don’t put yours. Search engine spiders won’t crawl a page that has the ‘no index, no follow’ attribute, or if the page has dynamic code in it. This is why it’s necessary to keep checking from time to time if the web pages where your links are placed are being crawled by the spiders. Link building will consume your time, so it’s in your best interest to know what you’re doing. Committing the same errors all the time will make it very painful to reverse.

Very many marketers sell links from their sites, and that is a mistake. A lot of marketers have paid links on their sites, and this will definitely hurt them in the long-run. But many marketers who want to do this use Backlinks.com because they maintain a low profile.

But keep in mind that only some of these networks try to hide the fact that the links they’re putting up are fake but the majority of them aren’t very discreet. Be careful that you do not directly signal that you’re selling links on your site. Ultimately, the safest thing is to avoid selling links just so you don’t run into any problems.

In short, to ensure your link building is high quality, with relevant links from relevant sites, you should try and stay away from the mistakes we discussed above. Take it slowly and do what is right, and you’ll see great results for your site.

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