Airplane Advertising – Cheaper Than TV or Radio and More Memorable

The importance of advertising is plainly understood by most businesses. A significant part of their budget is devoted to it. If finances are tight, many try to build business through word-of-mouth from satisfied customers but that can take a while.

Alternative advertising methods include high cost radio or television ads, that might be targeted at a local community. However, too often people channel surf during the commercials and never even hear what is offered. Printed matter can be effective to reach a community but what percent ends up as wrapping for fish? Internet advertising is growing but may reach for a local business a much larger market than is useful.

One innovative idea which has soared in popularity in high density population areas is airplane advertising. Here’s how it works. A firm is hired to make a large banner displaying a product or service message. They then fly over the area where many people are congregating, pulling the banner behind the plane. This works best when the sky is open, as at a beach, sporting event, concert, or parade. People look up at this distraction, read the ad and remember the product or service. Sound expensive? Actually aerial advertising is more cost effective than one might think.

Aerial advertisers claim that their method reaches more people in a more effective way for much less cost than other traditional advertising methods. For example, a few years ago a particular Miami beach was targeted for an aerial banner and then 2000 of the people were surveyed thirty minutes later. The result was that 88% of the people were aware an ad flew by, 79% could recall the product or service, and 67% could recall at least half of the exact message. Could the printed media or radio and TV ads match this effectiveness at a reasonable five dollars per thousand people targeted? While some spend as much as 20% of their budget on advertising, aerial advertising can reach as many people for only a comparable 8% of the same budget.

The noise of the plane overhead attracts the attention of the crowd and they look up. There, behind the plane, is a banner flapping in the wind and displaying a large, readable message, product, logo, or website. This naturally raises their curiosity and they want to know what it’s all about. As the banner passes overhead, they are able to read it several times. Just the uniqueness of the delivery causes many to remember the product because it stands out from everything else that is fighting for their attention.

Environmentalists might balk at the air pollution caused by the plane as it delivers the message. Yet, consider the amount of landfill that results from discarded printed matter, or visual pollution from the plethora of billboards blocking the landscape!

Interested in using the most cost effective and memorable means of mass advertising to promote your business? Consider the huge advantages of putting banner towing to work for you.

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