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These days there seems to be just a ton of “noise” when it comes to successful marketers vying for the attention of prospects.

Old school media, such as television, radio and newspapers are fighting to stay alive and the “long tail” has opened up a whole new perspective on reaching prospects.  Our goal is no longer to reach the masses, it’s to make a connection with just a few individuals in a specific niche.

What can progressive marketers do to succeed in this type of environment?

There’s one simple principle that we all need to keep in mind.

This is no longer the “Information” age.  It’s the “Attention” age.

You absolutely MUST capture and KEEP your prospect’s attention.

How do you do that?

Simple – Figure out exactly what he’s looking for and then give it to him.

Make your communications all about the prospect, and not about you, your product or service, or selling in general.

Your goal should be to attain the position of “trusted advisor.”  You want to develop a following, people asking you for advice and “how you did it.”

That’s the time to start recommending products and offering your services.

How do you know when you’ve reached “successful advisor” status with your clients?  Simple.  They’re paying attention.

Just like in the movies – “The Audience Is Listening.”